Gitsul Group

MTN Capital Partners

www.MTNCapital.com

Brand Positioning • UX Strategy & Design • Website Design • Website Build

2021

Logo

Platforms

Offering

An independent private equity firm that focuses on companies at the lower end of the middle market.

Color Palette

#121240

#FFFFFF

#E3E3E3

Typography

Regular

Mobile

Photography

Brand Offering

Based in the heart of New York City, MTN Capital Parters is an independent private equity firm that focuses on companies at the lower end of the middle market. They partner with exceptional executives to acquire companies and help increase a company’s value.

We often find our best opportunities off the beaten track: private companies reluctant to go through an auction process or businesses offered for sale in imperfect auctions. These companies have strong fundamentals but have one or more business functions that need to be professionalized, or have an intrinsic value that needs an in-depth understanding of the business and its customers and markets. We have a dedicated effort to originate transactions that can be privately negotiated with sellers.

The Project

Information Intake

Market & Industry Research

Stakeholder Interviews

User Research

UX Strategy

Information Architecture

Wireframes

Design Strategy

Prototyping

Website Design

Website Build

Tech Integrations

Result

Impact:

Executed a comprehensive digital transformation for MTN Capital Partners, encompassing UX strategy, information architecture, web design, and development. The new www.mtncapital.com now showcases a sophisticated, modern interface that aligns with the firm's position as a leading investment company, effectively communicating their expertise in wealth management and private equity.

Shifting Perception:

Transformed MTN Capital Partners' online presence from outdated to cutting-edge, repositioning the firm as an innovative, client-focused investment partner. The redesigned website now reflects the company's forward-thinking approach, appealing to high-net-worth individuals and institutional investors seeking advanced financial solutions.

Streamlined Functionality:

Implemented an intuitive navigation structure and optimized user pathways on www.mtncapital.com, enhancing lead generation and client engagement. The improved site architecture, coupled with advanced functionalities and SEO optimization, has boosted operational efficiency and positioned MTN Capital Partners for digital growth in the competitive financial services sector.

Impact:

Executed a comprehensive digital transformation for MTN Capital Partners, encompassing UX strategy, information architecture, web design, and development. The new www.mtncapital.com now showcases a sophisticated, modern interface that aligns with the firm's position as a leading investment company, effectively communicating their expertise in wealth management and private equity.

Shifting Perception:

Transformed MTN Capital Partners' online presence from outdated to cutting-edge, repositioning the firm as an innovative, client-focused investment partner. The redesigned website now reflects the company's forward-thinking approach, appealing to high-net-worth individuals and institutional investors seeking advanced financial solutions.

Streamlined Functionality:

Implemented an intuitive navigation structure and optimized user pathways on www.mtncapital.com, enhancing lead generation and client engagement. The improved site architecture, coupled with advanced functionalities and SEO optimization, has boosted operational efficiency and positioned MTN Capital Partners for digital growth in the competitive financial services sector.