Brooklyn Parks
Brooklyn Parks
Brand Positioning • Website Design • Website Build
Brand Positioning • Website Design • Website Build
2024
Logo
Logo
Platforms
Platforms
Offering
Offering
Brooklyn-inspired clothing and apparel with 10% of proceeds going to Brooklyn Parks organizations.
Color Palette
Color Palette
#01C638
#01C638
#FFFFFF
#FFFFFF
#000000
#000000
Typography
Typography
Inter
Regular, Medium, Bold
Inter
Regular, Medium, Bold
Mobile
Mobile
Photography
Photography
Brand Promise
Brand Promise
Every product tells a story of Brooklyn - meticulously designed, individually crafted, and purposefully created to reflect the energy and creativity of our beloved borough. By donating 10% of our proceeds to local parks, we're not just selling merchandise; we're investing in the community that inspires us.
Every product tells a story of Brooklyn - meticulously designed, individually crafted, and purposefully created to reflect the energy and creativity of our beloved borough. By donating 10% of our proceeds to local parks, we're not just selling merchandise; we're investing in the community that inspires us.
Core Values
Core Values
Locally Designed: Every item is thoughtfully created in Brooklyn, capturing the borough's unique essence
Purposeful Production: Custom printed and shipped to order, ensuring minimal waste and maximum personalization
Community Commitment: Supporting the green spaces that make Brooklyn extraordinary through meaningful contributions
Locally Designed: Every item is thoughtfully created in Brooklyn, capturing the borough's unique essence
Purposeful Production: Custom printed and shipped to order, ensuring minimal waste and maximum personalization
Community Commitment: Supporting the green spaces that make Brooklyn extraordinary through meaningful contributions
Result
Result
Impact:
A transformative brand identity that seamlessly bridges digital and physical touchpoints, capturing Brooklyn Parks' authentic essence across website, social media, and marketing collateral. The strategic redesign amplifies the brand's unique narrative, creating a cohesive and compelling visual language that resonates with urban-inspired consumers.
Shifting Perception:
Brooklyn Parks transitions from a simple merchandise seller to a purpose-driven lifestyle brand that embodies Brooklyn's creative spirit and community commitment. The new positioning highlights the brand's deeper connection to local environmental initiatives and urban culture.
Streamlined Functionality:
The redesigned website and brand identity create a clean, intuitive user experience that reflects Brooklyn Parks' core values of intentional design and community connection. By simplifying visual elements and navigation, the brand makes it easier for customers to engage with their products and mission.
Impact:
A transformative brand identity that seamlessly bridges digital and physical touchpoints, capturing Brooklyn Parks' authentic essence across website, social media, and marketing collateral. The strategic redesign amplifies the brand's unique narrative, creating a cohesive and compelling visual language that resonates with urban-inspired consumers.
Shifting Perception:
Brooklyn Parks transitions from a simple merchandise seller to a purpose-driven lifestyle brand that embodies Brooklyn's creative spirit and community commitment. The new positioning highlights the brand's deeper connection to local environmental initiatives and urban culture.
Streamlined Functionality:
The redesigned website and brand identity create a clean, intuitive user experience that reflects Brooklyn Parks' core values of intentional design and community connection. By simplifying visual elements and navigation, the brand makes it easier for customers to engage with their products and mission.
More Work
More Work
Gitsul Group
Gitsul Group
Brand. Build. Boost.
Back to Top
Gitsul Group
Gitsul Group
Brand. Build. Boost.
Back to Top