Middle Studio
Middle Studio
Brand Identity • Brand Positioning • Website Design • Website Build
Brand Identity • Brand Positioning • Website Design • Website Build
2023
Logo
Logo
Tagline
Tagline
You fit right here.
You fit right here.
Offering
Offering
A modernized tattoo studio experience with flash tattoos at standardized pricing and a café
Color Palette
Color Palette
#A1CCFF
#A1CCFF
#131517
#131517
#BCFCB6
#BCFCB6
Typography
Typography
Roc Grotesk
Default: Light, Regular, Medium, Bold
Wide: ExtraLight
Roc Grotesk
Default: Light, Regular, Medium, Bold
Wide: ExtraLight
Mobile
Mobile
Photography
Photography
Brand Promise
Have you ever felt intimidated by those black walls and dark spaces? Awkward trying to find a place to wait? Afraid to speak up to your artist? Unsure how to care for your new tattoo?
Yeah, us too.
That’s why we started Middle. We want to make the experience of getting a tattoo fun and accessible, while also providing the most modern and cool designs to you.
Have you ever felt intimidated by those black walls and dark spaces? Awkward trying to find a place to wait? Afraid to speak up to your artist? Unsure how to care for your new tattoo?
Yeah, us too.
That’s why we started Middle. We want to make the experience of getting a tattoo fun and accessible, while also providing the most modern and cool designs to you.
A Concept.
A Concept.
We stick out. We’re off the beaten path. We don’t just go along with trends, we make our own.
We stick out. We’re off the beaten path. We don’t just go along with trends, we make our own.
A Place.
A Place.
You belong here. Snug. Nestled within a community that you actually fit into without even trying.
You belong here. Snug. Nestled within a community that you actually fit into without even trying.
New.
New.
Unafraid and unapologetic about sticking to our guns.
Unafraid and unapologetic about sticking to our guns.
Nostalgic.
Nostalgic.
Comfortable, familiar, accepting you just as you are.
Comfortable, familiar, accepting you just as you are.
Welcome to Middle.
A modern approach to tattoo.
You fit right here.
Welcome to Middle.
A modern approach to tattoo.
You fit right here.
Our approach to tattoos is probably not what you’re used to -
and that’s a good thing.
Our approach to tattoos is probably not what you’re used to -
and that’s a good thing.
Result
Impact:
A modern, bold, and authentic brand identity pulled through the website, social media platforms, and marketing materials, conveying the nostalgic, welcoming, and unique brand positioning.
Shifting Perception:
Bolding moving away from intimidating and stuff tattoo parlors of the past, Middle makes a splash as a fun and approachable choice.
Streamlined Functionality:
The website clearly showcases the brand’s unique positioning and voice, while providing education and appointment booking capabilities to users.
Impact:
A modern, bold, and authentic brand identity pulled through the website, social media platforms, and marketing materials, conveying the nostalgic, welcoming, and unique brand positioning.
Shifting Perception:
Bolding moving away from intimidating and stuff tattoo parlors of the past, Middle makes a splash as a fun and approachable choice.
Streamlined Functionality:
The website clearly showcases the brand’s unique positioning and voice, while providing education and appointment booking capabilities to users.
More Work
More Work
Gitsul Group
Gitsul Group
Brand. Build. Boost.
Back to Top
Gitsul Group
Gitsul Group
Brand. Build. Boost.
Back to Top