For Gather, we developed a vibrant brand identity and strategy that positions the app as the ultimate digital invitation platform for Gen-Z, featuring a playful logo, bold color palette, and custom typeface that embodies the generation's values of sustainability and self-expression. Our product strategy and development focused on creating an intuitive, mobile-first experience with innovative features like AI-driven design suggestions, augmented reality previews, and a gamification system, resulting in a cutting-edge app that revolutionizes how young people plan and share events.